Pioneer Brand Zilli leather jacket bought by investment funds – WWD

MILAN – Famous French men’s brand Zilli has been acquired by two investment funds determined to lead the company more than 50 years into the future.

The Dubai-based investment fund Negma Group, founded by Elaf Gassman, and Futuro all’Impresa, or FAI, a Milan-based company specializing in financial advice and investment, took over the company founded in 1965 by Alain Schimel, recognized for having pioneered and introduced luxury leather jackets.

The brand’s offering includes a wide range of product categories, from clothing to leather goods and shoes to sunglasses and perfumes, as well as a selection of household items.

Financial terms of the deal were not disclosed.

“Zilli is a high added value company with considerable human capital. This is a long term strategic acquisition for Negma and we are pleased to bring our human and capital resources, which are essential to develop the Zilli brand and bring it to the fore, ”said Anthony de Rauville, investment director of the Negma group.

With this acquisition, the funds expect to ensure that the Lyon, France-based men’s brand can expand its reach and tap into lucrative regions such as the Middle East, Europe and Asia with investments. keys in the marketing and communication departments, aimed at modernizing the brand image, closely linked to the label’s craftsmanship.

In 2010, Zilli was awarded the Entreprise du Patrimoine Vivant label, a mark of recognition issued in France.

“We are very proud to be responsible for the Zilli house. We will bring in a very professional team, who will work hand in hand with the teams in place to create the platform necessary for sustainable growth and long-term value creation ”, commented Guglielmo Ruggeri, Managing Director. to the FAI.

As part of the agreement, the funds undertake to keep the company’s workforce in employment. Zilli has 70 employees, 54 of whom are based at the Dardilly production site, on the outskirts of Lyon.